The Diamond Project is a grassroots organization dedicated to empowering womxn and their allies with virtual programming and community-led initiatives.

 This project offers an engaging exploration of the lives lived by womxn and those who support them and provides a creative outlet for voices that actively encourage the upliftment of women and their allies.

The Diamond Project is your virtual space for making lasting connections, gaining personal and professional development skills, and finding a positive balance between life and work. 


Meet the Founder

Jennifer Lyon is a portrait and personal branding photographer operating in S.Ontario.




Jennifer started the Diamond Project in 2017 in an effort to uplift other women with photography; to help others “shine bright like diamonds”. Jennifer has forged partnerships with local artists, entrepreneurs, and other community organizations through this project.  

Jennifer is known for her unique style and offerings when it comes to photoshoots. Her work for this project is no exception.  Jennifer developed what she calls an 'Empowering Portrait session',  whereby her subjects participate in an ongoing dialogue throughout the creative process, building intimacy and comfort that can be seen in every pose and expression. 



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Alison Purdy is in her third year of Psychology at U of G, she is a advocate for mental health and is the driving force behind our newest programming. 

Volunteer + Events Manager

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"It’s crucial that we move closer to one another and shift from competition to collaboration. Uplifting each other for the benefit of us all." - Jennifer Lyon

Some of the incredible people involved in the project. Interactive Portraits by Jennifer Lyon.

For stories of empowerment, BTS and more check out our blog 


J.Drews is a local artist & illustrator who partnered with The Diamond Project in 2019 for a collaborative portrait photoshoot and illustration project. Select images were illustrated and integrated into this site and on-going marketing. 

Check out the BTS videos from this photoshoot here! 

For more info about her work click here

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